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Explore the New AFC. Discover What Makes Us Different.

Our new website was built to do more than showcase our capabilities. It was designed to help manufacturers discover the people, solutions, and expertise that make AFC Always the First Choice™.

To celebrate the launch, we've created the Red, White & New Discovery Challenge. This isn't a quiz. It's a guided journey through the new AFC website.

Along the way, you'll visit eight Discovery Stops that reveal the story behind AFC, from our customer-first philosophy and inventory solutions to our tooling expertise, industry experience, and nationwide reach.

At each stop, a Discovery Challenge pop-up will welcome you, ask a simple question, and guide you to your next destination. test

Visit 8 discovery stops
Each one reveals part of the story behind AFC, from our customer-first philosophy and inventory solutions to our tooling expertise, industry experience, and nationwide reach.
Answer a simple question
At each stop, a Discovery Challenge pop-up welcomes you, asks a simple question, and guides you to your next destination.
Submit by July 31, 2026
Complete the Discovery Challenge by the deadline and you'll be entered for a chance to win great prizes.
Win great prizes
Grand prize
One $250 gift card
Runner-up prizes
Five $50 gift cards
Winners will be selected at random from all eligible entries that correctly complete the challenge. View our contest rules here.

Ready to get started?

Explore the new AFC website to complete all 8 Discovery Stops, then come back here to submit your answers. 

 

Here's your first question: According to AFC, what should great service feel like?

Click the button below to explore our partnership page to learn all about what great service and true partnership looks like to find your answer. 

<p>Start the Challenge!&nbsp;</p>

Once you've finished the hunt, fill out the form below with your name, email, and everything you discovered along the way. We'll follow up if you're one of our lucky winners! 

Contest rules and offical terms can be found here. 

Submit your answers below.

Have questions? Need details?  We've got you covered. 

Whether you're stuck on a clue or just want to double-check the details, everything you need is right here.

Have a question about the rules?

 If anything about eligibility, prizes, or how winners are chosen isn't clear, send us a note and we'll get back to you. 

Want the full details?

Eligibility, prizes, and how winners are picked — it's all spelled out clearly in our official rules.

 Stay Connected

 Don't miss future giveaways, customer stories, industry insights, and company news. Be sure to like and follow AFC Industries on: 

Stop #1Ready to get started?Click here!
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Great partnerships start with understanding what a customer actually needs.

Question #1: According to AFC, what should great service feel like?

Check out our partnership page to see what great service and true partnership look like.

Next stop →