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AFC Industries Unveils New Brand Slogan: "Always the First Choice™"
AFC Industries is proud to introduce its new brand slogan: “Always the First Choice™.” More than just a tagline, this phrase captures the essence of what AFC stands for—both in name and in practice.
For customers, AFC has always represented more than fasteners and components. It represents reliability, responsiveness, and a deep commitment to partnership. From the first phone call to the last mile of delivery, AFC’s service-first culture ensures customers receive the proactive support, inventory control, and supply chain expertise they can count on.
The new slogan reinforces that identity. Whether it's helping a customer avoid a line-down situation or designing a custom VMI program to simplify procurement, AFC is structured to be the first call, first choice, and first to deliver.
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“We know our customers have options—but they choose AFC because we remove friction, boost reliability, and make their jobs easier. It’s more than service—it’s strategic support where it matters most.” said Joe Shoemaker, Vice President of Marketing. “We’ve built our reputation on being responsive, knowledgeable, and easy to work with. ‘Always the First Choice’ reflects the trust we’ve earned and the responsibility we carry—because behind every part we deliver is a promise to help our customers succeed.”
As AFC expands its reach and capabilities across North America and beyond, one message remains clear: whether it’s the part, the program, or the problem, AFC is Always the First Choice™ for companies that demand more from their supply chain partner.
